Vestiaire Privé · Free tool

Virtual try-on ROI calculator

For independent boutiques — estimate monthly revenue uplift when customers can try pieces on their real photo before buying.

Monthly site visitors

Average order value (€)

Current conversion rate (%)

1.2%

Expected try-on conversion lift (%)

18% relative uplift (conservative–mid range)

€0

Estimated additional monthly revenue

Methodology. Baseline revenue = visitors × conversion rate × AOV. Uplift applies the selected relative conversion lift to baseline revenue (not compound multipliers).

Sources cited (public studies):

Shopify merchant benchmark reports cite double-digit conversion improvements when immersive product experiences reduce fit uncertainty (2022–2023 summaries).
McKinsey « State of Fashion » technology supplements note virtual try-on as a top-3 digital lever for luxury clienteling conversion.
Academic meta-analyses on AR in e-commerce (Yim et al., 2022) report median conversion lifts of ~11–19% in apparel categories — we default to 18%.

This is an estimate, not a guarantee. Independent boutiques with high-consideration purchases often see stronger relative lifts than mass-market averages.